Where real human and AI meet. Retention programs built with senior judgment and run on an agentic engine that keeps execution moving around the clock. You get the thinking of a senior lead and the output of a full team, without the agency overhead.
Common Ground builds agentic processes across all three arms of lifecycle: strategy, technical, and creative. A repeatable playbook is what lets the work move with speed and scale.
A specialist sits on top of that engine, partnering with you on where resources are best deployed to maximize engagement and profit.
A traditional agency bills you for headcount. A micro agency bills you for one senior specialist who scopes your program and runs it. AI handles what a bench of juniors used to. There's always a human at the wheel.
Your lifecycle stack wired for agentic work: MCP connections into your ESP and data tools, model configuration tuned to your brand voice, and the guardrails that keep it safe. Walk away with a working system, not a slide deck.
Senior lifecycle strategy and execution, plugged into your brand month to month. Scope and pricing custom to your program: from advisory hours to the fully run engine.
The engine plugs into the tools you already run.
I'm Kaylyn. I've spent 12+ years inside lifecycle and retention marketing, building and running programs in-house across every major ESP, and learning the same lesson at every brand: retention breaks when the experience stops matching the promise.
Common Ground is how I work now. One strategist with an agentic engine, doing the work a full team used to.
Book a callFrom clients, managers, and collaborators.
“Kaylyn tested our team's funnel optimization hypotheses regarding user intent and the personalization that resonates with our members. She audited what we had, rewrote and redesigned the journeys, and built them herself in ActiveCampaign. Having one person with strength across that range meant we were able to move quickly, which matters in our startup environment.”
“Kaylyn brought a level of strategic thoughtfulness that went well beyond her role, especially across retention and winback. She never settled for the obvious answer and was always pushing the strategy forward in smart, meaningful ways. The feedback from every team she worked with was consistent and clear: Kaylyn makes the work better.”
“Kaylyn consistently impressed me with her professionalism, creativity, and results-driven mindset. She approaches every project with sharp analytical thinking and genuine customer empathy, and she excels at collaborating across teams to deliver high-quality work under pressure.”
“Kaylyn is like a super-powered email detective. She's a numbers sleuth who explores every email insight and open rate, examines customer behavior, and does the necessary research in order to pitch an airtight strategy. Kaylyn doesn't leave any opportunity overlooked.”
Any brand with customers worth keeping. Most of my career has been in health, wellness and DTC, and the fundamentals carry across subscription, commerce, education and B2B: know who your customers are, reach them at the right moment, and give them a reason to come back.
Yes. I can run the program end to end, or layer in wherever your team needs support, from strategy to technical builds to extra hands on execution. Either way, I plug into your team and the tools you already use.
All of it. I write copy that sounds like your brand, and I build, QA and launch the work in your platform. On design, we partner to build a design library: a system of on-brand modules and templates that lets us produce strategic assets quickly and in volume.
Klaviyo, Braze, Iterable, Customer.io, ActiveCampaign and Attentive, plus data and commerce tools like Amplitude, Mixpanel, Looker, Tableau, Recharge, Skio, Yotpo and Typeform. The engine plugs into what you already run, and if you're planning a move to a new platform, I provide migration support too.
Pricing is set per project, based on your program and what you need. Book a call and we'll scope it together.